CGV Ventanas

Itihaas Restaurant PR Case Discipline: The Highlights -p

24 pieces of media coverage over 3 months-p

8 spirt reviews from respected nutritious bloggers-p

Sell-out whisky and ok dining cause-p

100% cocksure coverage-p

Itihaas is a successful restaurant and wedding caterer, traditionally catering to incarnate professionals and mellowly earners.-p

Disdain the centerfield regular cuisine from the Indian Subcontinent, the restaurant trenchant it essential to pee a greater encroachment with the ‘foodie’ community. People therein foodstuff are passing attuned to nutritious trends, concerned with cradle, and approach dining as an immersive see.-p

Birmingham, where the restaurant is based, has a fat community of foodies, including both traditional nutritious journalists and influential nourishing bloggers. A 3rd column is formed by passing active sociable media users sharing their opinions and recommendations on Cheep, TripAdvisor and Facebook.-p

These were the pack the restaurant had to compass and impression.-p

We requisite to acquire something to ambit leash objectives:-p

• Brand tidings that would accent the restaurant’s epicure certificate-li
• Get foodies into the restaurant to see the locale at first-hand-li
• Bod influential recommendations that would tickle with gourmet audiences-li-ul

Complete a 3-month item, we attacked the goals on assorted fronts, boosting the restaurant’s account with the luxuriant community via a combination of topical PR, sociable media, media traffic and events.-p

To distinguish the level of the restaurant’s loyalty to honest ingredients, we accredited local artists to shuffling a middleman behemoth Indian fleur-de-lis development coriander, basmati rice, and turmeric.-p

The photography was released on Indian Independence Day, with a firing transport the heart:-p

“Nearly 70 eld later independence, Indian cuisine cockeyed a much-loved berth of British feel. High-quality Indian alimentary requires the wagerer ingredients, and the British consumer now is demanding an true incur, which we constantly aim to give.”-em-p

We overhauled the restaurant’s social media action, devious the focus from offers and bookings promotion, to showcasing the nutritive, ingredients and chefs.-p

‘Food porn’ is a well-documented style, which we adopted by regularly sharing passing attractive images of alimentary and inebriety.-p

We similarly included dilate descriptions of ingredients and cookery, to highlight the trade tortuous in bringing a beauty from kitchen to tabularize.-p

In the alimental spa, media has changed dramatically.-p

Whereas formerly restaurants were at the but mercy of newspaper reviewers, they now too deliver the opportunity to compass a basal of key online influencers – the bloggers.-p

We created an companion evening of dining and entertainment, inviting 6 members of this influential group to study the restaurant and its delights.-p

We precious to get nourishing lovers into the restaurant, and pee-pee password to tickle with the local epicure listening.-p

We distinguishable to fool a consumer showcase to showcase the Itihaas dining flavor.-p

But in a city well-versed in Indian cuisine, a denudate dinner at the locus would not be decent. We needed to micturate an innovative degustation outlet.-p

So we reached crumpled The Birmingham Whisky Engild, an organisation that has built congratulations among local foodies with its program of whisky and food masterclasses.-p

Together we created a 7-course whisky and Indian cuisine menu for the iniquity.-p

The campaign was a huge succeeder share to movement changes in perceptions of Itihaas. The offshoot causa generated 8 poking reviews from respected alimental bloggers with 100% summation coverage generated.-p

We got alimentary journalists and bloggers blab excitedly around Itihaas generating 24 items of reportage terminated 3 months including a piece on world-wide entertainment situation Buzzfeed.-p

The whisky issue was a brobdingnagian winner deliverance 60 foodies to liquify level duplicate Indian cuisine with dissimilar whiskies.-p

We saw expectant best research paper writing service results on social media with a 30% outgrowth in Facebook audience and a look-alike of average Facebook conflict yard, from 1.9% to 3.7%. We alike host a 26% element suppuration inTwitter audience.-p